Sta niet stil bij pech

A little viking foundling is raised by car mechanics in this wacky origin story for this Dutch on-demand road assistance service.

Aanstekelijk developed a full campaign in which their logo (which was already a viking) came to life. This hero video is part of larger campaign that was received with much praise. And Roadguard reached their app download targets in a jiffy. Concept, creation and production all by Aanstekelijk.