The Phone Lab came to us with their question: Make us famous with something witty! You don’t have to ask Aanstekelijk twice. Together we came up with ‘The Phone Lab – Laat je niet barsten’ as the concept line, and then we had our protagonists live through their most off-day of off-days, in super-duper-slow motion. The campaign gained crazy momentum online and lead up to the most successful months The Phone Lab ever had! That’s typical Aanstekelijk contagiousness for ya!!