Centraal Beheer

Zelf Verzekerd Varen

We were given total creative freedom to announce the new collaboration between insurer Centraal Beheer and boat sharing platform Barqo. We came up with the pay-off: “Zelf Verzekerd Varen” and brought the self-assured Roald and his loyal companion Gappie to life. The commercial was widely spread online, reaching 1 million organic views. Very well received by the audience and picked up by marketing platforms such as Slechte Grappen, Dutch Cowboys, Frankwatching, Emerce and many more.