This campaign is about as Aanstekelijk as it gets! KNVB, Volkswagen and Engie came together in a collaborative effort to decrease Co2 emissions in Amateurfootball. They asked us to come up with a witty, funny, and not too pedantic concept and film campaign to generate awareness and make people share their rides on their way to the match.
We went ‘Volle Bak’ on this comedic outing that included 6(!) comedic sketches about amateur football rides. The campaign ran for six weeks during the start of the football season and caused a lot of ruckus online due to its fun loving nature!