Concept, direction, edit, post production
Strategy, Production: Yune
For a big yearly event, media giant Ad Alliance wanted to show their business relations their vision on the future of advertising and marketing on a big screen.
They wanted to tell their (quite corporate) story, but it needed some spicing up to get that message across in a fun and unique way. That's why our good friends at Yune asked to come up with a script that was also suited for the biggest of screens. This resulted in a totally bonkers VFX-driven idea where a future-version of presenter Rick Brandsteder takes us through a day in his life in 2040.
"Yes of course we can do post-production in ten days!"
Is what we shouldn't have said ;) A large collective of our CGI and VFX friends brought their A-game and worked around the clock to make the world of 2040 come alive.
And while the lines from Rick are still... quite corporate...we achieved to make a film that was captivating and jaw dropping.
Behind the scenes
We had three awesome recording days at various locations, from a futuristic lab to an abandoned factory courtyard. Marty we want to go back!