Complete campaign, Concept, Video, Production
We wrote an actual song and made a videoclip to promote 'Gappie', supermarket Albert Heijn’s new in-house beer brand created by brewery 'De Eeuwige Jeugd’.
Our friends from 'De Eeuwige Jeugd' brewed a fine craft beer and asked us to promote it, so we did. Since wanted to reach the target audience by making an awesome videoclip, we wrote a song, produced it and asked rapper Donnie to join forces. After a few lyrical tweaks to make it his own, we recorded this banger.