Concept touch up, Video, Production
Strategy, Concept, Distribution: Megawatt
How can we make sure that H&M becomes top of mind with a male 20-35 target group? With a fashionably funny new YouTube series called “Wear that feeling”.
We asked presenter Daan Boom, best dressed man of 2018, to invite his friends Tobias and Jasper for a fashion showdown. Who can dress best for several different occasions? But there's a plot twist: the occasions are not what they expect. In three different episodes, these gentlemen give a presentation about the blobfish to an elementary school class, enter the ring for a one-on-one fight, and rappel down The Euromast in Rotterdam. And there can only be one winner...
Dress to impress
The episodes were published on the YouTube channel of Daan Boom. To make sure we reached as much people as possible, we also included photography on the shoot days. This was so Jasper, Tobias and Daan could post neat photos on their social channels, and we gave an upgrade to the H&M website with all the outfits the three men wore during the episodes.