Karvan Cévitime
Kraft Heinz
Services
Strategy, Creative Concept, Campaign, Production
Dutch lemonade brand Karvan Cévitam (Kraft Heinz) came to us with a briefing that got us all fired up with youthful excitement!
We were asked to convey their message of "Karvan Cévitam puts a smile on your face" throughout all the channels and layers of their brand. It had to be an all encompassing concept that could reinvigorate their brand and could serve as their main message for the coming years. We were more than up to the task as we immediately connected with them on the world of 'Karvan Cévitime': A time in which everything can happen! But don't take our word for it! Check out the fun-loving centerpiece of their new campaign, a hero commercial that raps for itself.
An earworm that works in long form and short form.
We wrote and produced a super catchy earworm of a song, and we created a campaign around the world of Karvan Cévitime with several short commercials and a longer one in which we see kids having an absolute blast in the larger than life stylized vfx world. The shorts were also used heavily in the mediaplan and worked very well as a stand alone.
We love it when a brand comes together
The client was so excited after first hearing the song, and they were blown away when the world came to life. It really was the translation of their vision and the way forward for their brand that they had been looking for. We're looking forward to further expanding their world in the following campaigns!
