Creative concept, Video, Production
After Texels did a total redesign of their logo and packaging, they wanted to tell spread the word in a fresh new brand campaign to show off their new look & feel.
To deliver that story in the best way possible, we had to describe the feeling you get when visiting Texel. Because when you taste the island, you taste the beer. We wrote a script about a woman who clearly has a lot going on in her life and is in dire need of some time off. She visits Texel and gets a taste of the island in this feelgood brand movie that states: "Proef het eiland, drink het bier". To state that Texel is camera-friendly is an understatement. The island is stunning, and we had a blast in shooting this atmospheric and uplifting film.
We also included different cut-downs in various screen sizes to get the story across on all social channels of Texels, and via social advertising.
How do you brew?
And it wasn't all logos, atmosphere and branding. While on the island, we also payed a visit to the brewery, and shot a very nice documentary style video about the brewers and their process. This mini-doc is shown inside the 'brewery museum' where they welcome thousands of tourists annually.