Ambitions in motion
YER
Services
Video, Production, Photography
Credits
Concept: IO
Photography : NoPoint
Choose your career path wisely and follow your ambitions!
This was the message that Digital agency IO wanted to convey for one of their clients, recruitment firm YER. They asked us to produce their big hero campaign in which their manifesto could be told to the imagery of a man running towards his career path. Of course Aanstekelijk didn’t run from this responsibility!
By working together closely with IO and adding our cinematic and creative expertise we turned the idea into a powerful and thought provoking film.
Ambitious Filmmaking & Photography
We really went all out for this shoot in the cinematic and grip department. We shot the entire commercial on a Trinity Steadicam and we had our VFX team on set to helm the whole process of the ‘living’ yellow career path. The whole concept translated very well to different amazing key visuals with several protagonists standing on their career paths.
